This year the Competition Commission is celebrating 10 years of Competition Law enforcement in Mauritius. In this context, we are organising a series of events which culminates into a competition week (7 – 10 October 2019).
During the competition week, the Competition Commission has organised a half day workshop for the business community on Wednesday 9th October 2019 at the Intercontinental Hotel, Balaclava. The theme of the workshop was: ‘Marketing & Sales Within the Boundaries of Competition Law’.
Marketing & Sales not only constitutes an important area of commercial interaction with customers but also determines the competitive conduct of businesses in markets. As such, they are closely related to competition law. Indeed, 76% of investigations (non-merger) of the Competition Commission related to some elements of the marketing mix.
Using the 4 Ps concept of the marketing mix (price, place, promotion and product), this workshop will explain the interaction between marketing and sales and competition law and the importance of complying with competition law principles. The workshop was designed for managers and professionals dealing with marketing and sales strategies and decisions.